MAKING OF THE PRESS KIT
In the world of high fashion, a press kit is an essential tool for designers to showcase their collections to the world. Chanel, one of the most iconic and prestigious fashion houses in the industry, is known for its impeccable attention to detail and luxurious designs. The making of a Chanel press kit is a meticulous process that involves the collaboration of a team of talented individuals.
For the Fall-Winter 2012/13 Haute Couture collection, the Chanel press kit was created at Studio 7L in Paris. This iconic location served as the backdrop for the photoshoot, capturing the essence of Chanel's sophisticated and timeless aesthetic. The photos were taken by the renowned photographer Olivier Saillant, known for his distinctive style and ability to capture the essence of luxury.
Spring
The Spring season is a time of renewal and rejuvenation, a perfect backdrop for the launch of a new collection. Chanel's Fall-Winter 2012/13 Haute Couture collection embodies the spirit of Spring with its fresh and vibrant designs. The press kit for this collection is designed to showcase the beauty and elegance of the pieces, highlighting the intricate details and craftsmanship that Chanel is known for.
Digital Asset Management Simplified
In today's digital age, managing and distributing assets is a crucial aspect of any marketing campaign. Chanel understands the importance of digital asset management and has streamlined the process to ensure that their press kit reaches the right audience at the right time. By simplifying the distribution of digital assets, Chanel can effectively communicate their brand message and showcase their collection to a global audience.
SHOOTING OF THE PRESS KIT
The shooting of the Chanel press kit is a carefully orchestrated process that involves meticulous planning and attention to detail. The team at Chanel works closely with Olivier Saillant to create a visual narrative that captures the essence of the Fall-Winter 2012/13 Haute Couture collection. From selecting the perfect location to styling the models and coordinating the lighting, every aspect of the photoshoot is meticulously planned to ensure that the final images are a true reflection of Chanel's brand aesthetic.
CHANEL
Chanel is synonymous with sophistication, luxury, and timeless elegance. Founded by the visionary designer Coco Chanel, the fashion house has become a global powerhouse in the world of high fashion. Chanel's Fall-Winter 2012/13 Haute Couture collection is a testament to the brand's commitment to quality and innovation, showcasing exquisite designs that push the boundaries of traditional fashion.
Chanel: [press kit]
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